You look at the analytics of yours and wait for the hordes of site visitors to arrive.
Lots of time later, and your guest blogging efforts have failed to achieve some traction.
Does it sound familiar?
The trouble with guest blogging is it isn’t a magic bullet for blog growth.
And also some of your guest articles will fade into obscurity, and then gather dust on somebody else’s blog.
Though the truth is that it doesn’t have to be that way.
Nowadays, I will show you how to achieve a competitive edge over other guest bloggers that’re vying for exactly the same attention that you’re.
You’ll learn how to make your written content stand out, easy methods to choose the right sites to contribute to and how to get extra customers.
You will also learn 4 blog post sorts that will significantly increase the visibility of yours.
Ready? Let us dive in!
Where most guest bloggers go wrong (and what takes place when you get it right)
Seven sensible ideas to take your approach from shaky to rock solid
4 types of blog posts that should help make you an instant hit
Where many guest bloggers go wrong (and what happens when you get it right) Guest blogging is work which is really hard, right?!
It takes time, effort, dedication and a smart strategy to make the magic happen.
And that doesn’t mean you ought to quit.
It’s easy to write a few guest posts as well as quickly jump to the realization that you’ve wasted the time of yours.
Here is what you have to ask yourself:
Precisely why did not it work? And just how can I adjust my strategy to be successful?
So what happens if you get your guest blogging strategy right?
Guest blogging took Buffer from 0 to 100,000 buyers, but have you thought about those of us that are not running a software company?
Elna Cain went from zero to a full time freelance writing income, while just working part time. And that happened in only a year, partly thanks to writing guest posts for totally free.
And back when we first launched UK Linkology a few years ago, I spent a few days writing for some other blogs each month.
The result? We strike five figures per month in about 5 weeks, largely due to guest posting on the websites that our target customers visited.
These web sites did not send us a lot traffic, but they did send us super engaged visitors which ultimately became clients, who stayed with us for a long time.
(Note: UK Linkology is the company I would once work at, and left to concentrate on blogging full time, and then returned as a co-founder last year).
Now you know what can happen when guest blogging is done correctly, we need to take a better look at precisely what you need to accomplish to make the miracle happen!
7 sensible tricks to take the approach of yours from shaky to rock sound Several of these tips are quick to execute, and others take more hours & some additional resources.
But most of them is going to help you create a stellar method for taking your guest posting initiatives to the next level.
Tip #1 – Contribute to sites which are not a misuse of your time
Here’s the deal:
The bulk of blogs you could contribute to aren’t well worth your time because they do not obtain an engaged audience.
So how do you get blogs worth contributing to?
You have to vet each blog and when you are thinking “should I pitch them on the guest post idea?” contemplate these questions:
Do they have an engaged audience? Comments are an excellent indicator but pay attention to quality – a ton of spam comments are a white flag.
Do they reply to comments? This is an indicator that the blog owner cares about engaging with their market, and the blog is active.
Do they sufficiently share their personal content? If they do not set time into sharing their own content, they likely will not spend much time sharing yours.
Does my ideal audience align with this blog? You have to have an “ideal audience” that you wish to reach, as well as the blogs you contribute to must speak to that exact same audience.
Do they give writers credit & a link to their blog/landing page within an author bio? You’ll set a great deal of effort into producing content, so the minimum you need to find is a byline with a link directlyto your website.
Do they have the potential to drive site visitors or are merely there too many distractions? A lot of distractions may mean they will not refer that much traffic as a blog site with an ultra-clean layout. Several of these sites are still worth being a part of because they have engaged audiences and provide excellent social proof. Without a doubt they’ll send you less traffic, although the quality is crucial as well.
Initially, you might find that you have to contribute to smaller blogs. Because larger blogs sometimes obtain samples of posts you have written for other sites.
Not generally, but sometimes.
Tip #2 – Use guest posts to build the email list of yours In your author bio, you should always link to a landing page where people can download your lead magnet. And in case you have a couple of lead magnets, use whichever is probably the most appropriate. There just is no denying about the potential of guest post topics for authors Bonuses https://iguestblog.com to dramatically alter some circumstances is incredible. We do recognize very well that your situation is vital and matters a great deal. That is really a lot when you think about it, so just the briefest moment to mention something. This is the sort of content that men and women need to know about, and we have no problems saying that. The balance of this document is not to be overlooked since it can make a huge difference.
Do not do what I did when I began and only relate to the homepage of mine (which did not come with an opt in form at the time), and occasionally my Twitter account. *face palm*
To get started you will need:
A lead magnet
A landing page
An email provider
Here is an instance of my author bio on SmartBlogger (Formerly Boost Blog Traffic):
SmartBlogger Blogging Wizard
The main link goes to this landing page, where readers can download each of the checklists and publications I have for free to my members.
The page seems something like this (at the time of writing this blog post, I make changes every so often):
I used LeadPages* to produce this landing page – and it did not take long to accomplish (LeadPages is a paid service that requires month payment).
Although there are a number of various other tools you are able to use for this specific, check out the post of mine on landing page plugins for WordPress to learn much more.
And so what about your lead magnet?
The top lead magnets usually be sandals that solve particular problems.
Mine is reasonably broad, but I’ve gone more for general value.
Do you have to write a huge ebook or create 15+ guides? Nope!
You can do a checklist, template, a set of something or perhaps resources else.
As soon as it is ready, you can host it using a tool as Dropbox. Next ensure it is simple for your subscribers to use download by including an url to your confirmation page & your welcome email.
Sue Anne Dunlevie wrote a great post outlining all you have to grow your list by using guest blogging – find the post here.
Tip #3 – Connect before you pitch Blog editors acquire countless pitches from people they don’t know.
So your pitch may be the very best in the planet, although it’s absolutely no assurance that you will land that guest posting opportunity.
Well, an excellent pitch helps, don’t get me wrong. But wouldn’t you wish to do everything you might to land that opportunity?
Here’s the solution:
Everyone is much more likely to respond in a beneficial way to people they recognize.
This might be as easy as:
Sharing content (and tagging the blogger)
Commenting on blog posts
Replying to social networking statuses
Replying to email newsletters These are just the basics, and in case you are attempting to connect with A-listers in your niche, you’ll need to get creative. Ana Hoffman’s post on “11 Memorable Ways To Gain An Influencer’s Attention” is an excellent place to begin.
But often than not, the most effective way to associate with someone is to travel in the inbox of theirs as Jason Quey discusses in his posting on influencer marketing lessons.
For many, this can be as straightforward as engaging in a conversation by answering a blogger’s email newsletter.
Do not ask them to do anything, or maybe pitch them – just engage them in discussion.
This’s just how Ryan Biddulph of Blogging From Paradise initially associated with Chris Brogan. And it resulted in all sorts of stuff which is great as testimonials and shares of the products of his.
The other reason why connecting first is a good plan is because it forces you to have to understand the blogger that you’ll inevitably pitch.
You’ll gain a much deeper understanding of the kinds of subjects they publish and also the way they write.
So, you can use all this specific understanding that you’ve established when you ultimately send them a pitch.
When you sooner or later write the pitch of yours – it is going to be far better.
When you’re ready to pitch, I suggest you check out this post by Karol K. He interviewed 11 blog editors about the best pitches they have previously received and pulled out some good conclusions.
Tip #4 – Reply to each and every comment To a good deal of us, this has become almost 2nd nature already.
although it’s important because when somebody has taken enough time to make a meaningful comment, it’s only right to reply if and then thank them. Better yet, contribute to the discussion and keep it going.
Even if you end up contributing to a blog where the owner does not react to comments – you should.
Blog comments are a good way to figure out from the audience of yours, gain feedback and learn more about them better.
When it pertains to publishing guest posts, only one of my pet peeves is once the guest blogger does not reply to comments.
In case that happens, they won’t get an additional opportunity to contribute to my blog.
Tip #5 – Advertise your guest post as you would any other posting on your own personal blogging site Don’t simply go out of it as much as the blogger to drive all of the visitors to your post, and share it on Twitter as soon as and assume that is enough.
Because that isn’t enough to get the results you would like.
I have seen several bloggers land an excellent guest blogging opportunity and barely promote the post of theirs at all.
And confident, the entire idea of guest blogging is to help you achieve a bigger market. But when you contribute a post to a more popular blog, your usual promotional efforts are going to have a much larger impact.
So use every single marketing method you are able to – the personal network of yours, influence marketing, niche bookmarking websites, email outreach, social media and the majority of the usual things.
Check out my major traffic generation tips article and developed your special promotional checklist. There will probably be some niche specific tactics you are able to use also.
And be sure to give some thought to promotion while you’re planning your guest posts, even when you’re coming up with topic ideas to pitch.
You might also try searching the blog’s URL in something like Buzzsumo to have a sense of what topics get most shares.
Tip #6 – Let the world know The person you can assist as well as How your guest post will show your author bio below it, thus you have to make sure it sends the appropriate message.
For example, in case you’re attempting to get freelance writing customers and also you do not mention it in your bio, you’ll struggle to land all new clients.
I’ve hired a lot of writers for a number of tasks throughout the years, as well as one of the main ways I’ve found them is because I have read through a couple of their posts first, and spotted that they offer freelance writing services in their author bio.
An excellent example for freelance writers is David Hartshorne’s author bio on WP Superstars:
David Hartshorne Author Bio
Immediately you are able to see that David offers freelance writing services, as well as he caters to small businesses and solopreneurs.
He mentions WHO he can help, HOW he is able to help them, and his specialty for good measure.