This past year we analyzed 1 million Internet search results. And we learned that links impacted rankings greater than some other factor: Quantity of referring domains. In reality, Google has recently come out and claimed that backlinks are one of their best three ranking signals. So it’s clear that links still form the foundation of Google’s algorithm. The question is:
Why are links still very important?
To understand that, you’ll must hop in your Delorean and get back to the pre-Google times of the internet. Back in the day, search engines like Yahoo! and Alta Vista (remember them?) were the dominant players. And they ranked their search engine rankings 100% based on the content on the webpage.
Their now-famous PageRank Algorithm changed the video game. Instead of simply analyzing the information of any page, Google considered the amount of people associated with that page. And they were right. Nearly two decades later, links continue to be the easiest method to determine the quality of a webpage. That’s why backlinks remain Google’s go-to ranking signal.
Nevertheless, due to updates like Google Penguin, Google now concentrates on link quality (not only link quantity). You might be wondering: What exactly is a high-quality link, exactly? And just how do i build them? That’s what I’m likely to cover in the remainder of the following information.
Link building in 2018 is the process of making links on other websites. Earned natural links directly enhance the reputation of a website and where it ranks in Google, along with other search engine listings. Self-made links are risky and come along with them the chance of penalisation by the Google webspam team.
Link building can be a very risky strategy in 2018, and one which i would avoid till you have (at least) first addressed the inevitable quality issues on the website. Should your business or website content articles are not rvkzci organic links or social shares you may have a huge problem on the hands, and unnatural links will never help you over time.
It is important to know that in 2018, Google “discards” and “discounts” a lot of links to your site, especially the low-quality links it identifies, and it requires a lot longer to see the effects of some types of link building services. Links still matter in most situations but Google looks to demote sites who have no E-A-T (Expertise, Authoritativeness, Trustworthiness) and a huge part of E-A-T is becoming mentions and links on authoritative sites.
Google still rewards high-quality links, actively aims to disregard lower-quality links and will still penalise real-time spamming activity using manual actions. Before I ‘built links’ to your site I would personally look at the site for quality issues first and improve website content. It’s easier, cheaper plus an investment in a pro-active activity that Google isn’t actively devaluing.
You can use tools like SEMRush (specifically the SEMRush Audit Tool), SiteBulb Crawler, DeepCrawl, Screaming Frog or SEO Powersuite Website Auditor to check on for common SEO challenges. Should you be not technically minded, we could optimise your website as an element of our fixed price SEO service or ad-hoc SEO audit service.